#2 – Associate a Product Catalog to a pixel. #1 – You’ll need to re-verify the Product IDs which you uploaded in the catalog match with the ones passed via code. It means that the Product Catalog ID which was passed as a field product_catalog_id as a custom parameter in the pixel could not be found on Facebook’s system. Do check for the correct standard event names here.įor example, the event is named Purchased instead of Purchase. It means that there is a misspelling in your standard events name. ( try changing & to &.) #5 Not a Standard Event The solution would be to confirm that characters are not being encoded twice. It means that the Pixel Helper found what looks to be double-encoded characters.

A dead pixel test usually consists of displaying a series of solid-colored screens, such as red, green, and blue, one after the other, in order to make it easier to spot. A stuck pixel is a pixel that is stuck on a single color. You can go to your events manager & check for the correct pixel ID. A dead pixel is a pixel on a screen that is not functioning properly and appears as a black, white, or colored dot. It means that the sent ID for the pixel did not match a known pixel ID in Facebook’s system. Error in JS event listener code which might be listening for events like click, hover, load, etc.Usage of Ad Tracking Blocker in your browser (like Ghostery).This error means that the Pixel Helper found what looks to be Facebook pixel code on your site, but the actual HTTP call was never made. Pixel Code – It denotes the actual JS event code on your website.Pixel Location – It is the URL of the page where the event occurred.Load Time – It is the pixel load time.URL Called – It is the URL ‘’ where the GET request is sent along with the custom parameters.It will display the information of the event such as You can check if the custom parameters sent are free from any spelling/value errors. The part in red represents custom parameters.

Though the custom parameters are an optional part, it’s good to have it to further segment your data while creating remarketing audiences.įbq ( 'track', 'Purchase', ) Remember the facebook tracking pixel code structure? When you fire an event, you need to define the event name & the custom parameters. You can even click on learn more icon which directs you to the specified error page. These suggestions/errors can help you spot & resolve the error in no time. It might happen that you got access to the wrong Facebook account & its pixel id doesn’t match with the one installed on the website.įor Other Businesses: If you have multiple agencies handling your Facebook campaigns, make sure only those Pixel Ids are present on your website.Īs specified earlier, the pixel helper will also monitor your site for any pixel related errors & offer tips to improve the performance.

1.) The Pixel ID & Its Events:įor Agencies: If you have won a new client, it’s important to check if the website contains the relevant pixel ID. Let’s take a look at what all things it displays on its interface while debugging the pixel on your website. It is essential to understand the main components of Facebook Pixel Helper.

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